Promoting is the key element of marketing campaign, which allows the consumers to buy products from a particular brand or business. Many brands introduce the customers to their newer products everyday. But a few of them can hold their attention. Hence, there comes the importance of sales promotion.
There are many different ways and mediums to promote your brand. Print media such as newspapers, magazines; outdoor media, such as television, radio; and digital media, such as internet, are the main mediums through which one can carry out promotional activities. But if you are running a small business, you may not be able to promote your brand through these mediums as they are quite expensive. So how are you supposed to make your brand recognized and make customers rely on it? There comes the idea of distributing a promotional gift. These products can help in increasing brand awareness.
The customers always love free gifts. You need to keep that in your mind and strategize sales promotion. The idea of giving a free promotional gift or a company gift with the purchased product makes the customer extremely happy. The customers may also switch to your brand to get another free gift. You can give any kind of gift, but it is always preferable that you give a product that the customers can use in their daily life. It can be a pen, a coffee mug, small pendant, watch or a purse. And you have to decide that on the basis of the price of the purchased products and the budget of your business. For example, if a customer buys a product amounting Rs.500, it will be better if you give a coffee mug or a pen or anything like that. This small gift will increase the customer’s loyalty.
You can use your business cards in the gifts too. This not only will help the customer remember your brand while using that very product, but also your card will not be left in the trash. No one really keeps unwanted business cards with them all the time. But if you put your card details on the products, they will always notice them. For instance, you can hand out a bottle opener or a coaster which have the detail of your business card behind them. Click this link http://www.thesunnygift.com/en-us/products/view/23 if you are looking for Company gift.
Distributing free gift vouchers during festive times are also a good idea. Whenever the customers shop anything from your store during any festival, hand them a gift voucher so that they may come to your store again and again. Say, if a customer shops for $500 or above, hand them a free gift voucher worth $50 or above. Thus the customer will be willing to buy more products. Arrange some special gifts for the regular and loyal customers. It will please them and make them feel important.